News
Attendees learned from one anoth-
er over dinner and were encour-
aged to continue creating genuine
content that draws patients and
customers attention to all the vision
community has to offer.
Vision Expo West also provided the
backdrop for two industry leaders
to be recognized this year. The
Vision Choice Award winner was
Carl Zeiss Vision Inc., who was
honored for their C-UV Protect
Tablet that demonstrates whether
eyewear has full ultraviolet (UV)
protection. Additionally, the new
TopVEW leaderboard program of-
fered attendees the opportunity to
vote for their favorite products and
services on the Show Floor using
the Vision Expo mobile app to scan
unique QR codes displayed at each
exhibitor booth. Safilo Group was
announced as the first-ever “Best
Product” award winner for the Kate
Spade New York collection.
Following a successful Vision Expo
East debut earlier this year, the new
destination, the BRIDGE, opened at
Vision Expo West with a series of
highly-attended events including
the EYE2EYE Series keynote pre-
sentation with Piera Gelardi, Ro-
berto Monaco’s Leadership Forum,
fashion trends presentations, the
Boutique Buyer panel and more. As
the BRIDGE delighted attendees in
both New York City and Las Vegas,
it is being considered a finalist in
this year’s Trade Show Executive
(TSE) Gold 100 Grand Awards.
“The BRIDGE was designed to
provide attendees access to diverse
and inspirational content that
will continue to feed their passion
for the industry,” said Joanne
Mohr, Vision Expo event director,
Reed Exhibitions. “We’re thrilled
the BRIDGE is being considered
for this award and we’re looking
forward to continuing our work
to make Vision Expo the ultimate
event for all members of the opti-
cal industry.” OP
Optical Prism | October 2019 33