Durango
Uproar
Oakley Prizm
lenses also relieve eye fatigue and impeded vision
by eliminating all four types of glare: distracting,
discomforting, disabling and blinding,” says Gerber.
This winter, Bollé is offering the Holman Floatable,
which combines sport design with a lifestyle shape.
Lightweight and flexible TR90 nylon delivers great
comfort and fit.
The Cobalt, meanwhile, merges true mountain
heritage with a modern shape. This style includes
removable injected side shields and a bold style.
A&M Capital Europe, which acquired Bollé Brands
in August 2018, also announced it has acquired
the SPY Optic brand, which designs, markets and
distributes premium sunglasses, goggles, helmets
and prescription eyewear.
The SPY Optic brand, symbolized by the distinct
“cross” logo, has a strong brand awareness in
its action sports segment, with a reputation for
high-quality products, style, and innovation, most
notably showcased in its Happy Lens technology.
“Our dedicated approach, support and investment
will drive exciting new developments in product
innovation and design, which will form the basis of
considerable global growth. This new acquisition
establishes Bollé Brands as one of the key players
in the premium performance sport and lifestyle
16 Optical Prism | November 2019
eyewear and helmets markets,” said Peter Smith,
CEO of Bollé Brands.
At Oakley, the company’s eyewear designers want
to help all athletes master the mountains this
winter as it expands its Line series of goggles with
the XL and XM models.
Erin Byrnes, brand director for Oakley in North
America, explains how Prizm Lens Technology will
give skiers and boarders a serious edge on the slopes.
“They are designed to maximize contrast and
enhance visibility over a wide range of snow and
lighting conditions,” she says.
The fall Line goggles feature a cylindrical style and
rimless design, engineered to create a wide field of
view. And they are prescription eyewear compatible.
Discrete frame notches at the temples provide
compatibility with most prescription eyewear.
“Changing lenses is quick and easy with our
Ridgelock Technology,” explains Byrnes. “But it
still allows for a complete lens seal to prevent harsh
conditions from penetrating into your goggles.”
At Marchon, its Dragon Eyewear brand has launched
a new premium XP Cross-Performance sunglass
collection, which features six styles designed for
adventure, discovery and exploring the unknown.