TRANSITIONS
PARTNERS WITH
FASHION DESIGNER
CHRISTIAN SIRIANO
CFDA designer Christian Siriano is partnering
with Transitions Optical as the ambassador for its
new brand campaign, Light Under Control.
The partnership comes as the brand aims to mod-
ernize itself, focusing more on style and fashion,
and addressing consumers’ desires to personalize
their eyewear.
Announced earlier this year, Light Under Control
was launched to attract new, young single-vision
wearers to the photochromic lens category by
showcasing the relevant benefits of Transitions
lenses in today’s fast-paced world.
“I’m excited to partner with Transitions to help inspire
fashion-forward eyeglass wearers to further customize
their look with lens colour,” said Siriano.
“I believe getting dressed everyday should be a fun
experience so why should your eyewear be any
different? I love that Transitions lenses give wearers
an opportunity to have it all – you get freedom of expres-
sion and comfortable vision day and night in a single,
stylish lens.”
Transitions Light Intelligent Lenses adjust to the
perfect tint, whatever light outdoors. They also
help protect from UV rays and harmful blue light
indoors and out.
“The bold, new look we’ve established through
our Light Under Control campaign is perfectly
complemented by our partnership with Chris-
tian Siriano,” says Patience Cook, director, North
America marketing, Transitions Optical.
“As a fashion designer, Siriano is known for his
show-stopping designs that not only allow people
to feel stylish, but also help them feel comfortable
wearing them. The Transitions brand benefits echo
Siriano’s desires, making him the ideal spokesper-
son as we reposition our products.”
To make the brand more relatable to style-savvy
consumers, Siriano will challenge people to use
Transitions lenses to style their everyday eyewear in
a manner that reflects their personal look. With a
collection of colourful, smart lenses that automati-
cally adapt in the sun, Transitions lenses offer one
more customizable accessory for consumers
looking to flaunt their personal flair.
OPTICAL PRISM | November 2018 31