Optical Prism November 2018 | Page 28

BLOWING OUT OLD PRODUCT By Trudi Charest, RO Frame inventory management is incredibly important to your overall business success. If product isn’t moving, it is costing you money. Frame vendors are changing return policies, so returning or exchanging product is not as easy as it used to be and what most people don’t realize is it is costing you way more to return or exchange frames than you realize. You are much better off trying to clear product out at a big discount rather than returning it. 28 OPTICAL PRISM November 2018