Optical Prism November 2016 | Page 22

FORGIVING FRAMES: UnbReakable, fleXible Frames For THE CanadiAN marketplace By Jody Johnson SNAP, CRACKLE, POP. THAT’S NOT YOUR BREAKFAST CEREAL; IT’S YOUR GLASSES. THE GOOD NEWS IS, IT DOESN’T HAVE TO BE THIS WAY. SEVERAL EYEWEAR COMPANIES HAVE DESIGNED AND LAUNCHED UNBREAKABLE OR FLEXIBLE FRAMES FOR THE CANADIAN MARKETPLACE.