A mix of colour
and materials
dominate winter
2013-2014
A Man’s World
Men continue to play a greater role in
inspiring designers this season.
“Sleek versions of Old School
Clubmaster, Wayfarer and Aviator
shapes continue their popularity, along
with rounds and elongated geometrics,”
said Goodman adding colour trends
for men include vibrant blues and
greens, warm mochas, chocolates and
tortoise finishes in neutral earth
tones, such as sand and grey.
Mixed medium is also making a
frequent appearance with many
designs incorporating leather, wood,
buckle and stitched accents that are
very hot for winter.
Goodman says the trend towards
Spring 2014 will remain vintage
inspired with silhouette styles taking
on new proportions and angles.
Colour will remain the same, but
will lighten for 2014.
He adds functionality and
wearability will remain the key
influencers overall as designers
continue to develop new pieces to
work with active lifestyles.
16
OPTICAL PRISM | NOV/DEC 2013
“The starting point is always the
design, which must be beautiful and
on trend, but also flattering and
wearable. The design then dictates
the materials, or the combination of
materials,” he said. “Careful
construction from the finest
components ensures premium quality
product. Fashion and function are
absolutely vital to each other when it
comes to eyewear”
Goodman adds Match Eyewear
continues to offer ECPs and their
clients a broad array of choices with a
singular devotion to creating inspired
and impeccable designs that truly
work for the target consumer.
“It’s vital to know and
understand the person for whom you
are designing and never deviate from
what they want,” he said. “Diversity
also sets us apart. Our growing
portfolio of fashion brands allows us
to provide the perfect frame to
virtually every demographic.” •