Optical Prism May 2022 | Page 24

OPTICAL PRISM | COVER STORY
VE 2243
VE 2243
THE EPITOME OF ELOQUENT , EXPRESSIVE MASCULINITY , SPROUSE EMBODIES THE VERSACE SPIRIT ...
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“ The epitome of eloquent , expressive masculinity , Sprouse embodies the Versace spirit , interpreting it into a series of captivating characters delivered with irony , wisdom , and levity : the dreamer , the seducer , and the good audience .”
Campaign videos “ cross the boundaries of reality with verve , imagination and humour , as Sprouse dances , talks to the camera and engages with his audience . The star ’ s glamour and charisma makes for a playful and fun campaign with moments of electrifying dynamism .”
The campaign is a full reflection of the Cole Sprouse x Versace Eyewear Capsule Collection .
The collection is made up of one optical and two sunglass styles .
Medusa Dream ( VE1279 ) is an optical model that features a clean design and sophisticated round profile . The Greek Key detail and Versace logo are engraved on the temples for a luxurious finish and contemporary appeal . This model ’ s elegance is enhanced by striking colour combinations : gold or gold and matte black .
Medusa Focus ( VE2242 ) are metal navigator sunglasses that feature several of the fashion house ’ s iconic elements , including the Greek Key and brand logo on
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the temples . A small , embossed Medusa on the frame completes the model ’ s exclusive appeal . The colour palette is equally magnetic , featuring gunmetal with light grey lenses and a black mirror effect and gold with dark grey or grey-brown gradient lenses .
Medusa Mesmerize ( VE2243 ) are glamorous sunglasses with a futuristic look .
The wraparound metal mask frame features the iconic Greek Key above the bridge , while the Versace logo is engraved on the temples . Clip-on details along the profile of the lenses add a magnetic vibe to a model presented in bold colour combinations of gunmetal with grey lenses with a black mirror effect , gold with yellow lenses or light grey with a silver mirror effect . OP
22 OPTICAL PRISM | May 2022