contents
Volume 39 | Number 4 | May 2021
ON THE COVER
16
GWEN STEFANI : REDEFINING EYEWEAR FASHION By Denis Langlois
20
STRONG YET WEIGHTLESS By Denis Langlois
22
SPECTACULAR SUNNIES By David Goldberg
FEATURES
28
HARNESSING THE POWER OF UVC By Denis Langlois
COVER IMAGE : gx by Gwen Stefani GX077 optical frames
30
CAO COLUMN : TO SEE OR NOT TO SEE ? That is a Vision Health Month question By Dr . Michael Nelson
32
NEXTGEN : Dr . Raji ’ s golden rule By David Goldberg
34
BUILDING AN EMAIL FUNNEL SYSTEM TO GET NEW PATIENTS By Kaia Pankhurst , Marketing4ECPs
NEWS
36
NOTHING TO FEAR : The push for cataracts surgery education By David Goldberg
38
RAY-BAN AUTHENTIC LANDS IN CANADA By Denis Langlois
39
SPOTLIGHT ON GLAUCOMA FOR VISION HEALTH By Denis Langlois
40
WATERLOO EYE INSTITUTE MOVES CLOSER TO REALITY By Denis Langlois
DEPARTMENTS
6 From the editor
8 Vision & Voice
10 Fresh Looks
26 EyeLevel
41 Glimpses
43 Classified / Calendar
OPTICAL PRISM | May 2021 3