F
PORSCHE
b y K e l l y Wa t e r h o u s
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O P T I C A L P R I S M | M AY / J U N E 2 0 1 4
ew brands in the eyewear industry
have the immediate recall of
sophisticated style, sleek design and
high-end fashion appeal as that of
Porsche Design eyewear. With the
luxury reputation behind the name
Porsche and a steadfast vision for
innovative function and aesthetics
in design, the company has never
wavered from the vision of its
founder, Professor Porsche.
As the designer of the
iconic sports car, the Porsche
911, he left the world of sports
cars and took his passion
for functional design and
innovation in a new direction
with Porsche Design.
“Since 1972, our products
have been characterized by a
very specific iconic style,” said
Juergen Gessler, CEO of the
Porsche Design Group. “Mr.
Porsche called it ‘engineered
luxury’: the ideal combination of
purist design, the finest materials,
e
innovative functionality and
perfect craftsmanship.”
Six years later, the brand
would revolutionize the eyewear
industry with the launch of
the sunglasses available with
interchangeable le