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ou don’t have to own a Harley-Davidson
motorcycle to wear frames from the
Harley-Davidson Eyewear collection, but
it doesn’t hurt. With a stylish, masculine
look and rebellious trademark, the
collection is perfect for men who want to make a bold
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statement whether they are hitting the open road or
dreaming about it from behind a desk.
“The Harley-Davidson Eyewear collection draws its
inspiration from the lines and parts of the motorcycle,
including the Twin Cam engine and single/double tailpipe
exhaust,” explains Barbara Griffin, Global Product
Manager at Viva International Group. “Colours inspired
by combinations offered in Harley-Davidson’s customizing
gallery, such as gas tanks, and of course the iconic bar and
shield, are also incorporated into the design elements of
the collection.”
This year marks the 20th anniversary of the HarleyDavidson Eyewear license signing by Viva, a subsidiary
of Marcolin. Griffin says it is one of the top performing
eyewear brands in the company’s portfolio today.
“What is unique about Harley-Davidson Eyewear is
its wide customer base and its ability to survive,” Griffin
insists. The collection is also an entrance for the Bike
Outreach customer who is just venturing into the world of
Harley-Davidson through eyewear.”
While the rebellious nature of the brand is understood,
the collection for men has an understated sophistication
that maintains the integrity of the brand.
Griffin said the collection features traditional shapes
that are progressive and featuring the creative use of
motorcycle details on the temple designs with classic, yet
subtle branding.
Classic, cool and sophisticated design makes HarleyDavidson Eyewear a great choice for the men who embody
their inner rebel with eyewear that suits their life. •