F
IN
me
by Sarah McGoldrick
rames are taking an exciting step forward this season with the
culmination of classic styles with modern twists.
This year the industry is seeing a move towards blending materials and
colours with a focus on individuality and expressing personality.
“Consumers truly embrace their eyewear as an ultimate means of selfexpression whether the goal is to compliment sophisticated fashion or simply
have fun,” said Paula Weissman, Vice President, Marketing Modern Optical
International.
She says ’thin is in’ with retro shapes still drawing a strong demand.
She adds this has been modified slightly to a slightly slimmer yet oversized
silhouette.
“There is a move towards thoughtful combinations of zyl and metal
defying the conventionality of single material eyewear, favouring the more
creative, urbane consumer,” she said adding eyewear becomes ”funwear”
with upbeat patterns and bold colour blocking.
Weissman said Modern Optical is unique in that its extensive selection
of more than 800 styles deftly covers current fashion trends. She added
consumers can achieve these on-trend looks at affordable prices knowing
that all frames are covered by strong warranties.
Men continue to drive trends this season moving away from chunky,
thick frames.
“Men are gravitating toward more sleek, minimalist designs in titanium
and stainless steel,” she said. “Subtle design patterns promote smooth
sophistication and style. Geometric, angular openings exude masculinity for
the more fashion-conscious man.”
Classic Cat-Eye
For decades it has been the frame of choice for s