Capture the Opportunity With a New Choice in
Adaptive Eyewear
The optical industry continues to reach new heights with
the creation of new technologies and products that further
enhance vision. With these additions, patients now have more
choices in eyewear than ever before, and so it has become
more important for eyecare practices to guide their patients
and help them understand their choices to give them the best
possible experience in office.
Transitions Optical conducted a consumer survey in
2013, which explored customer expectations of eyecare
professionals during office visits—and more than two thirds of
Canadians said that it is very or extremely important to them
that their dispenser or optician makes a recommendation on
the best lens product for them.
So, with patients expecting a lens recommendation
for their lifestyle and vision needs, there is a significant
opportunity for practices to improve their service—and
patient satisfaction—by focusing on this area. And, according
to recent research, welcoming the newest addition to the
Transitions® family of products to your portfolio can help
you grow in these areas as well.
OPTICAL PRISM | DIGITAL SUPPLEMENT | MAY 2014
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