Glimpses
SAFILO, MARC JACOBS RENEW
AGREEMENT
Safilo, a worldwide leader in the design,
manufacturing and distribution of eyewear,
and world-renowned designer Marc Jacobs
have announced the renewal of their
licencing agreement for Marc Jacobs-
branded optical frames and sunglasses
collections.
The new agreement runs until Dec. 31, 2026.
The renewal of this partnership, which
has reached its 15th year of collaboration,
further strengthens Safilo’s portfolio in the
contemporary segment, while extending
the positioning of the brand in the luxury
segment, with the launch of the Marc
Jacob’s Runway eyewear collection, which
will hit the market in January 2021.
Diana Verde Nieto, co-founder and
CEO of Positive Luxury
MARCOLIN PARTNERS
WITH POSITIVE LUXURY
Marcolin Group, a worldwide leading
company in the eyewear industry, partnered
with Positive Luxury for their first edition of
the Positive Luxury Awards.
Founded in 2011, Positive Luxury is an
award-winning sustainability platform that
connects luxury brands with people working
towards a better future through the unique
Butterfly Mark, a symbol of trust earned by
brands that have adopted sustainability as a
key business principle.
The Positive Luxury Awards 2020 is a global
celebration of sustainability and innovation
within the luxury industry, featuring a
variety of categories recognizing companies
or individuals affecting positive change in
businesses and the global community.
Marcolin Group will sponsor the Innovation
of the Year Award, which identifies true
innovators taking an entirely new approach
to their service, product, technology or
business model, improving their social or
environmental performance while also
offering large-scale improvements internally
and externally.
40 Optical Prism | March 2020