Special feature
meaning that having it squared away enhances your A Well-Rounded Approach Covers Your
Professional Bases
visibility on both platforms. None of the reputation management options men-
LinkedIn profiles appear in Google’s search results,
Google
Google is going to remain a dominant search method
for years to come.
In addition to having your profile represented on your
company’s website, you should also create a simple web-
site for yourself - YourName.com - to showcase your ré-
sumé. This is easy to do via WordPress and a free résumé
theme and goes a long way when people are searching
for you specifically.
Facebook
Like LinkedIn, Facebook profiles show up in Google’s
search results, so having a public-facing profile is critical.
You do not have to use your personal profile here; create
a new profile specifically for your professional pursuits
and have it populated with all the important and relevant
tioned above have to cost you money, though investing
in a marketing push focused on generating reviews
for them will certainly improve your visibility on each
platform.
In marketing, we typically advocate for a focused (“tar-
geted”) approach. In this case, we’re going for a broader
strategy. When it comes to managing your personal
and professional brand, it pays to be wherever your
audience may be looking. OP
Cameron Martel is an experienced digital marketer,
managing SEO and content campaigns since 2005.
He currently works with dozens of eye care practices
through his work with Marketing4ECPs. Cameron
can be reached at www.marketing4ecps.com or
[email protected].
details.
YouTube
YouTube is the world’s second-largest search engine
and video is only increasing in popularity and impor-
tance. Right now, YouTube, as a reputation manage-
ment medium, is underutilized.
Setting up a profile for yourself and adding a video to it ev-
ery now and again is a great way to control your brand and
outclass your competitors - it’ll likely be a year or two be-
fore your peers start thinking of YouTube this way, so take
advantage of this opportunity to get the drop on them.
RateMDs
RateMDs operates primarily as a list aggregator, ranking
its site with pages like “Best Optometrists in Toronto, ON.”
Like LinkedIn and Facebook, investing in RateMDs can
also increase your visibility on Google.
Reviews are a significant driver behind your ranking
on RateMDs, but your profile will show up prominently
when people look for you in Google, assuming your
profile on the site is completed and you’ve got a couple
of good reviews behind you.
Optical Prism | March 2020 37