Special feature
Professional reputation management:
Think beyond LinkedIn
By Cameron Martel
Reputation management isn’t something you hear
Where Are People Looking?
about much compared to other forms of marketing, but The days of a single resource where people flock to for
it’s as relevant today as it’s ever been and its importance information are behind us. In today’s new reality, it
is only going to continue to grow. pays to cast a wide net when it comes to managing your
Why Reputation Management Matters professional profile.
Part of this sentiment stems from changes to how
LinkedIn
Google views websites - and subject matter experts This is the most obvious place where people look to find
in particular. Since the summer of 2018, Google has and vet professionals. Ensure that you have all your Linke-
increasingly focused on the experts behind the content. dIn ducks in a row: make sure your profile is fully filled
In an increasingly complex digital landscape, taking
steps to control our professional reputation is always
out, add links and logos to your current places of employ-
ment and share any blog posts you’ve recently authored.
a good investment. Let’s have a look at a few easy and Also, take advantage of the LinkedIn groups function-
inexpensive methods to ensure that when people look ality, which allows professionals and thought leaders to
for you, they find the information you want them to see. connect with ease.
36 Optical Prism | March 2020