Special feature
Future releases are scheduled throughout the year, includ-
ing easy-to-wear, incredibly lightweight plastics and clas-
sic rimless styles utilizing Marchon’s Airlock technology.
MARCOLIN TO DRIVE BMW
EYEWEAR
Marcolin and BMW Group, the world’s leading pre-
mium manufacturer of automobiles and motorcycles,
have announced the signing of an exclusive worldwide
licensing agreement for the design, production and dis-
tribution of sunglasses and eyeglass frames for BMW,
BMW M and BMW M Motorsport labels.
The agreement is valid from Jan. 1, 2020, to December
2024.
Marcolin Group will craft eye-catching and contempo-
rary styles, with an energetic soul, conceived not only
for the fans and customers of the BMW brand.
“We are very excited and proud to be entering this new
partnership with BMW, one of the most powerful lead-
ers in the automotive and motorcycle industry,” says
Massimo Renon, CEO of Marcolin Group.
“BMW has a strong influence in fashion, with prod-
ucts that are exciting to luxury audiences globally. We
believe that the BMW brand, with its solid worldwide
presence and innovative fashion design, will fit per-
fectly within our portfolio. We are confident that this
partnership will have great success.”
Modern and easy-to-wear shapes for the BMW mascu-
line and unisex sunglasses and optical frames, enriched
by smart details, evoke the authentic essence of the
brand.
Lightness, strong colour-blocking combos and dynamic
shapes identify the sun and optical styles of this line,
created for the BMW M Motorsport community.
BOLLE ADDS SPY
At Bollé Brands, the leading eyewear and head protec-
tion group has acquired the SPY Optic brand.
With the acquisition, SPY Optic joins an existing brand
portfolio of Bollé, Bollé Safety, Serengeti, Cébé and
H2Optix and signals a strong commitment to playing
a leading role in the premium performance sports and
sports lifestyle eyewear and helmets markets.
“We are excited to have acquired such an amazing
brand. SPY Optic has its own unique and irreverent
identity with huge growth potential in North America,
its home market, and internationally where SPY Optic
will leverage our Bollé Brands international distribu-
tion network,” says Peter Smith, CEO of Bollé Brands.
“Our dedicated approach, support and investment will
drive exciting new developments in product innovation
and design, which will form the basis of considerable
global growth. This new acquisition establishes Bollé
Precision and perfection, as well as harmonic contrasts, Brands as one of the key players in the premium perfor-
are featured on these models. mance sport and lifestyle eyewear and helmets markets.”
For those searching for high-performance eyewear, Founded in 1994 and based in southern California, SPY
while paying accurate attention to meticulous hand- Optic designs, markets and distributes premium sun-
crafted high-tech details, the BMW M sunglasses glasses, goggles, helmets and prescription eyewear.
represent the perfect solution: top quality level in terms
of materials and treatments, exclusive aesthetic and
bold profiles.
The SPY Optic brand, symbolized by the distinct
“cross” logo has a strong brand awareness in its action
sports segment, with a reputation for high-quality prod-
Young and sporty accent designs embody the BMW M ucts, style, and innovation, most notably showcased in
Motorsport eyewear collection. its Happy Lens technology. OP
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