Special feature
PURE BY MARCHON
Marchon Eyewear has unveiled a new proprietary
brand in their portfolio, Pure.
Offering uniquely youthful eyewear in classic co-
lourations, paired with a minimalist aesthetic, Pure
JF- 901
is the ultimate approach to lightweight, modern and
mood-boosting eyewear.
“Pure is unlike anything we’ve seen in eyewear yet, a
modern and contemporary brand for those women and
men that told us that they are often bored by the se-
lection of lightweight frames that are offered to them,”
says Thomas Burkhardt, senior vice-president of global
NI- 130
brands, marketing and design at Marchon.
“We are thrilled to add Pure to our portfolio of pro-
prietary lifestyle brands. It will elevate the eyewear
experience for our customers.”
The Pure collection features a mix of modern titanium
and plastic styles thoughtfully constructed to incorpo-
JF- 902
rate on-trend details and best-selling design attributes.
Pure frames are made of lightweight materials and
sleek finishes, with an elevated quality in mind.
The dual-injection frames, constructed from Swiss This new series of women’s and men’s styles are target-
grilamid and medical rubber, are hypoallergenic so ed to ages 18 to 45, but are certain to be appreciated by a
parents can rest assured their kids aren’t putting any wide-range of consumers.
harmful chemicals in their mouths or on their skin.
Medical rubber on the temples is sweat-resistant and
provides flexibility, strength and high performance
with a pleasant soft-touch feel yet is strong enough to
The first release under the Pure brand launched in Janu-
ary and comprised of four women’s and three men’s titani-
um optical styles that play with colour and personality.
withstand prolonged use.
The Life Italia collection features a variety of eye
shapes in eye sizes ranging from 41-51. A lowered
bridge and nose-pads on the smaller sizes provide
for a better overall fit for young children. Each style
comes with an adjustable safety strap to hold the frame
in place, especially during sports and other physical
Pure Glory
activities.
New styles include NI-130 and NI-132 for younger
children and models NI-136, NI-137 and NI-138 for
older kids. Models JF-901 and JF-902, meanwhile,
are the perfect styles for active teens.
30 Optical Prism | March 2020
Pure 5002