Optical Prism March 2020 | Page 23

On the cover SMITH When it comes to the biggest trends in sports frames for 2020, Mark McCann, Smith’s eyewear category manag- er, says he sees a lot of inspiration from the slopes. “We’re seeing a lot of influence from ski/snow trends with cylindrical lenses and retro styling in the sport eyewear market and continued expansion of colour-en- hancing lenses,” says McCann. Smith’s Wildcat provides goggle-inspired coverage with Ruckus sunglass-inspired performance. It’s equipped with two-position nose pads and megol temples for a no-slip fit. The lenses are available in red mirror or black. The frames can be picked up in citron, moss, iron and black and more, all in a matte finish. “There is quite a bit of energy behind our Wildcat style at the moment,” says McCann. “Its cylindrical lens, retro style and colour options are a favourite with our team athletes. It’s also landed on the covers of several European fashion publications due to Ruckus the trend in shield style sporty eyewear.” Smith’s PivLock Ruckus is a performance sunglass built with re-engineered PivLock lens change technology, thin megol temples for helmet compatibility and no-slip comfort for the longest road rides and gnarliest trails. It’s available in a wide array of matte colours including black, white, red rock and mystic green. “Sport customers tend to be a bit more function before fashion, so lightweight and comfortable are big on the ‘must-have’ lists, in addition to providing proper pro- Reverb tection. Our customers also love our colour-enhancing ChromaPop lenses and the fact that many of our sport sunglasses come with interchangeable lenses that cover the spectrum from bright sunny days to very low light conditions.” The PivLock Reverb is built with unisex fit and size. It weighs just 27 grams. It’s the lightest weight shield in Smith’s sport sunglass collection. It’s available in many classic colours but some funky hues as well including powder blue, jade and sunburst. Wildcat Optical Prism | March 2020 21