On the cover
SMITH
When it comes to the biggest trends in sports frames for
2020, Mark McCann, Smith’s eyewear category manag-
er, says he sees a lot of inspiration from the slopes.
“We’re seeing a lot of influence from ski/snow trends
with cylindrical lenses and retro styling in the sport
eyewear market and continued expansion of colour-en-
hancing lenses,” says McCann.
Smith’s Wildcat provides goggle-inspired coverage with
Ruckus
sunglass-inspired performance.
It’s equipped with two-position nose pads and megol
temples for a no-slip fit. The lenses are available in red
mirror or black. The frames can be picked up in citron,
moss, iron and black and more, all in a matte finish.
“There is quite a bit of energy behind our Wildcat style
at the moment,” says McCann.
“Its cylindrical lens, retro style and colour options are a
favourite with our team athletes. It’s also landed on the
covers of several European fashion publications due to
Ruckus
the trend in shield style sporty eyewear.”
Smith’s PivLock Ruckus is a performance sunglass built
with re-engineered PivLock lens change technology,
thin megol temples for helmet compatibility and no-slip
comfort for the longest road rides and gnarliest trails.
It’s available in a wide array of matte colours including
black, white, red rock and mystic green.
“Sport customers tend to be a bit more function before
fashion, so lightweight and comfortable are big on the
‘must-have’ lists, in addition to providing proper pro-
Reverb
tection. Our customers also love our colour-enhancing
ChromaPop lenses and the fact that many of our sport
sunglasses come with interchangeable lenses that cover
the spectrum from bright sunny days to very low light
conditions.”
The PivLock Reverb is built with unisex fit and size. It
weighs just 27 grams. It’s the lightest weight shield in
Smith’s sport sunglass collection. It’s available in many
classic colours but some funky hues as well including
powder blue, jade and sunburst.
Wildcat
Optical Prism | March 2020 21