Glimpses
MARCOLIN GROUP,
BARTON
PERREIRA SIGN
DISTRIBUTION
AGREEMENT
Marcolin Group and Barton Perreira, the Los
Angeles-based independent eyewear brand have
entered into an exclusive agreement for the
broad-based international distribution of Barton
Perreira sun and optical eyewear.
Under the new agreement, Marcolin Group will
begin to bring Barton Perreira’s men’s and women’s
eyewear collection to select retailers and optical
shops in Southern Europe, the Middle East,
Eastern Europe, Pacific Asia Countries, Southeast
Asia, South America and Mexico.
Barton Perreira will continue to handle design and
manufacturing as well as manage sales to accounts
in the rest of Europe, the United States, Canada
and Japan.
“This long-term partnership offers a unique
opportunity for Marcolin Group to distribute,
starting from selected countries, an eyewear
collection which represents infinite creative
inspiration and timeless elegance. With this new
brand, we enhance our portfolio and open new
opportunities for Marcolin Group to diversify
the commercial business model,” says Marcolin
CEO Massimo Renon.
SAFILO SIGNS LICENCE
AGREEMENTS
Safilo Group has announced the recent signings of
several eyewear licence agreements.
In January, Safilo, a worldwide leader in the design,
manufacturing and distribution of eyewear, and
Levi Strauss & Co, one of the world’s largest brand-
name apparel companies and a global leader in
jeanswear, announced a multi-year global licens-
ing agreement for the design, manufacture and
distribution of Levi’s branded eyewear.
The agreement will come into effect in January
2020, with collections hitting the market for the
2020 spring/summer season, and it will run until
November 2024, renewable for an additional
five-years, up to 2029.
In December, Safilo and Alpargatas, the Brazilian
footwear, clothing and accessories company owner,
signed an early renewal of their global havaianas
eyewear license, whichis now running until
Dec. 31, 2024.
Also late last year, Safilo and Tommy Hilfiger
announced the renewal of their global licensing
agreement for the exclusive design, manufactur-
ing and worldwide distribution of ophthalmic and
sunglass collections under the TOMMY HILFIGER
brand, one of the world’s leading premium designer
lifestyle brands. The agreement is to run until
Dec. 31, 2025.
OPTICAL PRISM | March 2019 41