5
things you
need to be doing
online now
By Kevin Wilhelm
With patient loyalty seemingly at the
lowest point in the history of our pro-
fession, it’s important to continue to
find effective ways to keep new patients
coming through our doors. Location
still matters, but less every day.
Word-of- mouth is always one of the
most powerful ways to grow your busi-
ness, but a referral will only take you
so far these days. The eyecare businesses
that are investing into their brand
and presence online are the ones who
are thriving in today’s new reality.
38 OPTICAL PRISM | March 2018
The term online presence represents
the journey and not the destination.
New technology, new platforms, new
algorithms are being developed and
launched every day. It’s nearly impos-
sible to find a way to keep up to all of
the changes yourself but it’s important
to always remain consistent in your
approach to growing your
online presence.
Here are five things you need to be
doing online now in order to both
grow your revenues and increase
patient engagement: