Optical Prism March 2014 | Page 8

from the editor Spring Into Eyewear and Technology Fashion I always find this time of year to be very exciting in the eyewear industry. New product launches are happening and it’s a chance to catch up with colleagues and partners at various industry events. As we share our March Issue with you, the pace of the industry continues to move at lightening speed with new and innovative lens technology on the horizon. One of the biggest announcements this month is the launch of Transitions Signature VII. This is the latest offering from the Transitions family of brands. In this issue you will see how this technology is changing the way people see from sunlight to darkness. We also share the latest in diagnostic technology to help you better fit your clients with sight improving lenses. See how the touch of an iPad can help someone see better with a more accurate prescription. For those who have ever wondered where the lenses you sell come from, we talk to the President of Plastic Plus and learn about why a ‘Made In Canada’ lens is the perfect choice for eyecare providers. If you love being outdoors, we have brought together an exciting collection of performance and fashionable sunwear. W