Optical Prism March 2014 | Page 28

He noted Maid2Measure is a Canadian innovation that helps Canadian patients understand the benefit of the new lenses available on the market. Maid2Measure captures the monocular PDs based on the way the frames are fitted on the patient’s face. It gives the optician an opportunity to explain the importance of fitting the frames prior to ordering their lenses, as monocular PDs could change from one frame to another, which is not the cause of the monocular PD measurements using a pupillometer. He added in Europe, ECPs have embraced electronic centration solutions for more than 10 years.  Now more than 60 per cent of offices use an electronic centration solution in their dispensary.  This trend is arriving quickly in North America. Offices that embrace this technology and inform their patients that they can offer them a unique experience with this technology, will benefit from a huge competitive edge. “Given that lenses are becoming more and more personalized and require more measurements than just pupillary distance and seg heights, it is becoming more challenging for the ECP to use manual tools to capture all of those measurements,” he said. “The Maid2Measure technology captures all the measurements needed to order any type of lens on the market using one single frontal image.  It is also a great troubleshooting tool for the optician as profiles can be saved on the iPad to be viewed at a later date.” The Maid2Measure is the only product on the market that captures all the eyewear measurements using one single frontal image.  It is also the only product that is designed in Canada. Varilux® S series More than one million presbyopes worldwide now wear Varilux S series lenses and See Better, See Wider and See Faster. They can enjoy those benefits because of the 3 breakthrough technologies at the heart of the Varilux S series, which are protected by 13 patents. Nanoptix completely reengineers the lens structure and the way the design is calculated. The lens is no longer viewed just as a front and back surface. Instead, Nanoptix divides the lens into many optical elements. Each optical element is optimized in both base curve and power to stabilize the beam deviation. The result: a progressive lens that virtually eliminates swim effect, and offers unmatched stability of vision in motion. The wearer will feel better during daily activities. The 2nd revolution is based on lens design and is called SynchronEyes. This technology takes into account the physiological differences between the 2 eyes to calculate the lenses as a pair, as a visual system. This technology provides wide angle vision and edge to edge clarity. The wearer’s eyes work better together. Last but not least, a revolution in personalization: 4D Technology. Just as we are left or right handed, we have a leading dominant eye. By respecting the dominant eye leading role, 4D Technology offers faster visual reaction time, allowing the wearer to experience reflex vision. The wearer’s eyes focus faster. While essential to providing the most advanced personalized progressive lenses, Essilor’s Visioffice®, the leading technology in its field, also enhances every consumer’s in-store/in office experience, whatever type of lenses they require. Quick and precise measurements, personalized lens simulations, product demonstrations and a frame selection interface make the Visioffice a highly practical tool throughout the dispensing process. 26 OPTICAL PRISM | MARCH 2014