Today’s lens technology
has made sunglasses
much more than a
fashion statement.
Serengeti
Isola – 7939
Serengeti
Verdi – 7935
Available to optical retailers
with labs or lab partners.
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1-844-232-2020
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Serengeti Canada will introduce
their attractive new Serengeti Signature
collection. Rene Gerber, Marketing
Manager for Serengeti Canada, believes
if customers are purchasing expensive
sunglasses, they need to ensure they
are buying premium frames and lenses
with the latest lens technology.
“Serengeti continues to promote
the Polar PHD lens which offers
stunning visual acuity and the utmost
UVA/UVB protection but are
lightweight and very comfortable,”
Gerber said. “Serengeti now has
ultra-light glass lenses, so you can
still get that unparalleled view but
without the weight of glass.”
Gerber points to two features that
add to the optical acuity of this brand:
Spectral control and photochromic
technology, an innovation Serengeti
pioneered.
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OPTICAL PRISM | MARCH 2014
“Spectral control works like a
visual equalizer which selectively
manages light waves so haze and
glare is diminished and contrast
is enhanced. This eliminates blue
light, which also causes eye fatigue
and your vision is sharper and
crisper showing only true colours,”
Gerber explains. “Photochromic
technology is engineered into every
Serengeti sunglass so the wearer can
be assured of the optimal amount of
light at all times thus eliminating
eyestrain.”
The bottom line is, today’s lens
technology have made sunglasses
more than just a fashion statement.
With leading edge technology and
uncompromising quality, sunglasses
are an investment in eye health.
And the future looks bright in the
Canadian eyewear market. •