Oakley is making sure their brand
extends to the needs of consumers
who want their signature styles,
but require a higher prescription for
high-wrap sunglasses. This January
the company announced the Oakley
True Digital Edge, available with
Oakley
Authentic
Prescription
Lenses.
“Oakley’s proprietary process
begins
by
reformulating
the
prescription using Oakley True
Digital (OTD) technology,” said
Ryan Joergensen, Product Manager
for Oakley Sun and Goggle. “This
optimizes clarity and accuracy of
vision from the center of the lens to
the edge, even for our most extremewrap sunglasses. Oakley Thin-Zone
processes follow, and we’re able to
thin the lens edge by as much as 40
per cent to enhance aesthetics, safety
and comfort of vision. The finishing
stage entails a frost treatment to block
any visual noise or distortion.”
Oakley True Digital Edge
increases the prescription range up to
+4.00 and up to -6.00, giving patients
the clarity they need and the style they
Clients are looking
for high performance
eyewear to fit their
active lifestyles
want with a minimum 120 degree
binocular field of view, eliminating
the peripheral distortion that can
result when prescriptions are applied
to high-wrap lenses, a common aspect
of optical physics
He insists this is good news for
ECPs, allowing them to offer a better
range of products for prescription
needs.