VISION AND VOICE
spring
What does
mean for your business in 2014?
“We usually use the Spring season as a launching platform for something new,
something fresh….. each spring we either launch a new collection or launch
a new image campaign for one of our existing collections. In Spring 2014 we
will be releasing our 5th image campaign for FYSH UK.”
Michael Suliteanu, President, WestGroupe
“We are also launching our Spark measuring device. This is an iPad based
measuring system. Unlike others on the market, this device needs only one
photo of the customer, and it also takes a photo of the patient and the frame
without the inconvenience of having to add a “gig” trial frame on top of the
customers frame. The measurements that Spark can take are: PD, Wrap, Tilt
and Vertex distance. Also it gives seg height and all frame measurements. The
unit attaches easily to an iPad, and it is very simple to use and very accurate
and consistent.”
Martin Bell, National Sales and Marketing Manager, Shamir Canada Inc
“This Spring promises to be an exciting one for Transitions Optical. Of
course, we’ll be focused on continuing to educate ECPs and consumers
alike on our new Transitions(R) Signature(TM) VII lenses. Additionally,
we’ll be continuing to engage consumers through our Official Sponsor of
Sightseeing(TM) program, creating compelling experiential opportunities
that highlight the benefits of our adaptive lenses.”
Brian Hauser, General Manager, U.S. and Canada, Transitions Optical
“Whether you’re thinking spring fresh or spring clean, Ronor has got
you covered! Rediscover fresh with Humphrey’s. Trendy, colourful and
distinctive, Humphrey’s highly individual styles are designed for young, cool
winners who want to stand out. Let yourself be inspired by its “positively
different” look and indulge your senses in bright new exciting colours and
patterns!”
Jenny Tzelardonis, Ronor, Sales Force Director
8
OPTICAL PRISM | MARCH 2014
From Our Readers
In response to our January/
February issue
Twitter:
“My photo made the cover of this
month’s @OpticalPrism magazine”
Michael Hurcomb @michaelhurcomb
“Great piece! RT @OpticalPrism:
Check out what’s gold in sports
eyewear in 2014” @WestGroupe
“@OpticalPrism Great issue! Love
the cover shot ;)”
Alternative Eyewear @AltEyesPlanB
“Thanks @OpticalPrism for the
mention about the new VX 35”
Visionix Briot _Visionix Briot_USA