3Blog Pages Not every practice posts blogs regularly , but every practice probably should . In a world where people are exposed to upwards of 5,000 ads per day , blogs are an opportunity for you to reach patients without in-your-face marketing techniques . And they work , too .
A good blog isn ’ t about adding a new associate or completing a renovation . The blogs that become one of the most-visited pages on your website answer patients ’ questions .
If you can answer a common question patients have , there ’ s a good chance it could become a top-visited page on your website . Questions you hear everyday like “ how often do I need an eye exam ?” or “ how do I know my child needs glasses ” are great places to start .
BUT WHAT ABOUT THE GLAUCOMA PAGE ? Just because it won ’ t be your top page doesn ’ t mean you shouldn ’ t have a glaucoma page . Or pages for other specialties like cataracts , dry eye , laser vision correction and more .
But these specialty pages probably won ’ t be the mostvisited , no matter how good they are . There are a
1
couple of reasons for that :
Even if a patient wants a specialty service , like a contact lens fitting , there ’ s a pretty good chance they ’ ll search something like “ optometrist near me ” or “ eye doctor Toronto ,” which will bring them to
2
your homepage .
No matter what service a patient is looking for , from routine eye exams to blepharitis treatment , it ’ s pretty likely they will visit the “ About
Us ” page at some point before booking an appointment .
3That patient who needs dry eye treatment ? Or a contact lens fitting ? There ’ s a high probability that before they visit you , they ’ re searching things like “ why are my eyes so itchy ” or “ why do my contacts bother me ”. Both searches make great blog topics .
When it comes to anything to do with your website , try and think how your patients would think . As long as you do that , your website is in pretty good hands . EF
As a senior SEO specialist at Marketing4ECPs , Brynn spends her days creating content that ranks for eye care practices all over North America . You can reach Brynn at
marketing4ecps . com .
Contract . Great Savings .
A Canadian Buying Group for Canadian Opticians and Optometrists
OVER
20 Years
in the Industry
Hello ! I ’ m Karen . How can I help you today ?
digitalecp . com | 1.844.571.0220
EYE FOCUS | June Digital 2021 27