EYE FOCUS | COVER STORY
Meanwhile , the ladies in this age group are reaching for the shiniest frames on display .
CRYSTAL GAZE
“ Crystal-encrusted plastic styles as well as gradients / fades are trending for women , with plum , blue , light brown and blush colours predicted as top sellers ,” says Blanchette .
The latest offerings from Liz Claiborne hit this trend with subtle crystal accents wrapped around the arms , including on the Liz Claiborne L 459 and L 578 / S .
Serengeti is seeing the same demand for frames that shimmer .
René Gerber , senior marketing manager for Bollé Brands , sees tortoise and translucent crystal trending in different hues and patterns .
“ The new designs for summer this year , like the Winona offered in crystal hues or the Wakota , in Serengeti ’ s new eco-friendly nylon would be a great choice for women looking to accentuate their style .”
BOLD BOOMERS
The frames don ’ t have to age with the person who wears them .
That ’ s the mantra for David Durable , OGI ’ s chief creative officer .
“ I love seeing a chunkier , funkier acetate with a pop of colour or a rich vintage tortoise on a face with a wrinkle or two ,” says Durable . “ The frame adds definition , personality and celebrates the wisdom behind that face .”
There ’ s nothing basic about the Uff Da by OGI . This elegant design for women stands out by virtue of its clean , modern lines , available in bright pops of colour including black / olive green , sand / scarlet as well as tortoise / steel blue .
At Maui Jim Canada , managing director Jeff Sperian has noticed similar trends emerge in just the last five years for men as well .
“ We ’ re seeing a demand for more youthful styles for men picking funkier frames and lens colours , like Cruzem and Shore Break with our Hawaii Lava lens .”
WestGroupe ’ s vice-president product development and creative director Beverly Sultineau adds that patterns and embellishments have become more important than ever .
“ Vivid and bold colourations are starting to match the popularity of barely-there neutrals from past seasons ,” she says .
The latest offerings from the FYSH collection include the F-3673 , which boasts an elegant woven arms design and are available in black lavender , navy blush , teal rose or burgundy red .
EXUDING ELEGANCE
MAUI JIMS HORE BREAK
You don ’ t have to sacrifice elegance for comfort , even though having a pair of easy-fitting frames has never been more important in this era of working from home .
“ Seniors typically wear their frames all day and need full coverage at all viewing heights , making larger square and oversized retro shapes ideal for this market ,” says Centennial ’ s director of product development Linda Mulford-Hum .
But you can still stay chic for all those Zoom calls with fashion icon Vera Wang .
MAUI JIM CRUZEM
22 EYE FOCUS June Digital 2021