EYE FOCUS | COVER STORY
FYSH F-3673
SERENGETI WINONA
ZEAL LOLO ZEAL CAMPO
LIZ CLAIBORNE L459
SILHOUETTE EOS
SERENGETI WAKOTA
“ With more and more people getting fully vaccinated , we expect to see many more seniors updating their eyewear soon ,” he says .
Blanchette forecasts that rectangular frames will continue to be popular for senior men .
It ’ s been a challenging year for the eyewear industry to say the least .
Its largest customer base , Baby Boomers and seniors , were , for the most part , shuttered inside their homes , coping with the new normal of pandemic life .
That prevented many folks from shopping in person for new optical frames and sunglasses , but industry leaders , such as Safilo Group EVP Eric Blanchette remain optimistic about the future .
“ This shape provides an updated look , but is deeper for this age category to feel comfortable with multi-focal lenses .”
For women 55 and up , he sees deeper frames with an upswept brow – producing a subtle cat eye effect – remaining popular .
When it comes to colours for men , Blanchette says we ’ ll see a preference for variants of grey , brown , Havana and classic black , with blue just beginning to have its moment .
EYE FOCUS | June Digital 2021 21