EYE FOCUS | COVER STORY
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1 . Serengeti Sport Rolla 2 . MITA Eyewear Duomo 3 . Eyewear by David Beckham DB 7041 / s by Safilo . 4 . Giorgio Armani Icons 5 . Salvatore Ferragamo SF1014S by Marchon . 6 . Invu Glass Collection P2100B by Swiss Eyewear group
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For more sunny styles , check out our Instagram
Promoters of National Sunglasses Day want people to don their favourite shades and snap a selfie to help raise awareness about the importance of protecting the eyes from the sun ’ s potentially harmful rays .
Tagging the photos on June 27 with the hashtag # NationalSunglasses Day is a great way to draw more peepers to these posts .
Participating in the annual campaign has many benefits . Not only is it a way to celebrate sunwear and the protection power of UV-blocking lenses , but it can also help to promote your eyecare practice .
Last year , there were more than 1.2 billion online and broadcast impressions for National Sunglasses Day , according to The Vision Council , which presents the sunglass celebration campaign .
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And that ’ s a lot of eyes !
The website , nationalsunglassesday . com , has many tips on promoting National Sunglasses Day , along with facts about the risks of ultraviolet light to the eyes and sample social media posts .
It ’ s like a library of resources for eyecare professionals that use their social media platforms and websites to spread the word about optical-related issues .
In honour of National Sunglasses Day , we ’ ve assembled this collection of shades that we can ’ t stop staring at this season . EF
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