EYE FOCUS | NEWS
Happy Hour
Glasses, a
success for
OCTOPLUS
In collaboration with Rouge FM,
eight OPTOPLUS eye care clinics
across Quebec invited their patients
to discover the new line of frames
from Marchon, DKNY and the latest
innovations in Essilor lenses during
Happy Hour Glasses events.
The patients had the chance to meet
their favourite ROUGE FM radio
hosts, take pictures with them and
talk to the personnel.
“This lovely event gave us the chance to
attract new patients,” says Dr. Nadine
Palardy, one of the owners of la Clin-
ique Optométrique Saint-Hyacinthe.
Here are the radio hosts who par-
ticipated and the clinics they visited:
Mélanie Maynard and Frédéric
Labelle, Clinique Optométrique Saint-
Hyacinthe; Marjorie Vallée, Clinique
Visuelle de Repentigny; David Brown,
Centre d’optométrie de l’Estrie; Fré-
dérique Marcoux, Clinique Visuelle
Harvey & Savard; Gabriel Marois,
Centre visuel Val-Bélair; Guillaume
Gingras, Clinique Visuelle du Cap-de-
la Clinique Optométrique
Saint-Hyacinthe team
la-Madeleine; Johany Hébert Cimon,
Clinique Visuelle de Drummondville;
and Rachel Bolduc-Crustin, Centre
Visuel de l’Outaouais.
Clients who visited the clinics took
advantage of makeup touch-ups
and enjoyed a gourmet snack, not to
mention that they could receive a gift
with their purchases.
Eight lucky people - one per clinic
- won DKNY frames with Essilor
lenses.
Essilor Canada reveals SEE MORE,
DO MORE, campaign
Essilor Canada has launched its SEE
MORE. DO MORE. national market-
ing campaign, which is designed
to share its new brand identity and
celebrate the impact of decades of
eyeglass lens research and develop-
ment to improve vision.
“At Essilor, we believe that people
deserve the right vision solution to
unleash the full potential of their life,
every day, all life long,” says Jean-
François Couture, vice-president of
marketing and communications.
“The Essilor brand brings premium
24 EYE FOCUS June Digital 2019
products such as Varilux, Eyezen,
Crizal, Xperio and Transitions under
one brand – Essilor – to speak with
one voice.”
This new brand identity will also
showcase Essilor’s product offering
and help forge a closer relationship
with both eye care professionals and
consumers.
As part of the SEE MORE. DO MORE.
campaign, Essilor will provide a new
offer to patients, available through
their independent eye care profes-
sional, to promote thinner and
lighter lenses with blue protection.
Called “See more. Get more.” this
offer upgrades patients to the better-
performing lens materials Airwear
or TL16 with blue protection over
standard 1.5 plastic with Smart Blue
Filter, in Varilux, Eyezen+, or Single
Vision Stylistic at no additional cost.
It is available now through the end of
August. Independent eyecare profes-
sionals can sign-up on GetMore.es-
silor.ca to receive the in-office patient
material.