ESSILOR CANADA NAMES ISABELLE TREMBLAY-DAWSON BUSINESS DEVELOPMENT DIRECTOR-TRANSITIONS
Essilor Group in Canada has named Isabelle Tremblay-Dawson , Business Development Director – Transitions at Essilor Group in Canada , effective immediately . In her new role , Tremblay- Dawson will support each of the entities and affiliates of the Essilor Group in Canada through development , management and execution of Transitions trade and consumer marketing programs , to accelerate growth for the Transitions ® brand . Tremblay-Dawson will report directly to Marc Tersigni , Chief Strategic Officer for Canada .
“ Isabelle has an extensive knowledge of the Canadian market within our in dustry and a proven track record for building integrated marketing plans that deliver significant results across multiple channels ,” said Tersigni .
“ With over 17 years of marketing and sales experience , she is an ideal choice to lead the Transitions ® brand in Canada within the Essilor team .”
Tremblay-Dawson joined Transitions Optical in 2002 as a Marketing Specialist , and has since provided guidance for the company ’ s growing consumer outreach initiatives and trade relations in her most recent role as senior marketing manager .
Prior to joining Transitions Optical , Tremblay-Dawson held sales and marketing positions for Air Canada and Sunquest Vacations . She served as a Corporate Giving Officer for the Transitions Healthy Sight for Life Fund and is currently on the Executive Board of Directors of the Eye Disease Foundation .