Colour Optimization :
Seeing
the world in colour with Transitions ® adaptive sun lenses
W e spend countless hours in the sun . Whether we are driving to work , taking the dog for a walk or hitting the links for a round of golf , our eyes are constantly adjusting to the light around us . Transitions Optical knows that a regular pair of sunglasses isn ’ t the only solution to protecting our eyes from harmful UV rays while doing our favourite activities . That ’ s why they have developed a family of adaptive lenses ( both everyday lenses and sun lenses ) specifically designed to adjust to various lighting conditions from bright lights to shade and indoors .
Extensive research and development has led to the creation of more than 3,000 different photochromic dyes that cover the entire colour spectrum and can be blended to create optimized colours for specific activities . This means that unlike sunglasses , which only have one level of tint , Transitions ® adaptive sun lenses automatically change in the presence of sunlight to a darker version of the same colour , or in some products , to a completely different colour . These dyes are blended to not only achieve a desired shade , but also to meet the visual demands of particular tasks .
Transitions adaptive sunwear enhances vision using state-of-theart photochromic lens technology . Products are manufactured in partnership with leading brands in the sunwear industry and feature :
1 . Adaptable lenses , which respond to changing light
2 . Colour optimization , engineered with the ideal colour based on outdoor activity
3 . Polarization or no polarization , depending on type of outdoor activity
4 . Performance frame selection and fit Among the leading partners to work with Transitions Optical is HOYA Vision Care Canada . HOYA carries a wide range of products including Transitions adaptive sun lenses .
Company president David Pietrobon says Transitions Optical is a leader in providing the eyewear technology clients and suppliers are seeking .
“ Transitions has been the only lens company able to build an ophthalmic consumer-recognized brand through sustained direct to consumer advertising over the years ,” he said . “ Brand name awareness is the precursor for consumer trial , which in turn is the precursor for building a strong consumer base for the product . Their message is clear , succinct and specifically associated with ophthalmic lenses .”
On the Links How often have clients complained that they lined up the perfect tee shot
8 OPTICAL PRISM DIGITAL SUPPLEMENT | JUNE 2013