OPTICAL PRISM | PUBLISHER ' S NOTE
They say nothing is permanent but change .
And the staff at Optical Prism magazine has been embracing this reality in recent months .
You might have already noticed , but we have modernized our front-cover masthead and launched this new look in this month ’ s issue .
Our new logo is clean , bold and contemporary and reflects our desire to bring you content that is current , interesting and stylish .
You ’ ll also notice a change in next month ’ s digital issue , as we ’ ve decided to retire the EyeFocus brand and rename our virtual magazine Optical Prism Digital .
This change will bring consistency to our product offerings and enable us to elevate our brand awareness among Canadian eye care professionals .
These changes are in addition to the introduction this year of our EyeLevel feature , which showcases products other than eyewear that are of interest to ECPs , and a new column by the Canadian Association of Optometrists .
We ’ re excited about these adjustments and hope you enjoy them as well .
Eyewear and eyecare have long been industries that have benefited from constant change . Just look at how far lens , frame and diagnostic technologies have advanced in the past decade alone .
The publishing industry has seen its share of change as well , not the least of which has been the increased use of digital platforms .
And our plan at Optical Prism is to continue embracing change .
Best ,
Suzanne Lacorte , Publisher
OPTICAL PRISM | July 2021 5