contents
Volume 39 | Number 5 | July 2021
ON THE COVER
16
CUTTING-EDGE EYEWEAR By David Goldberg
20
BE BOLD : Statement-making shades a popular summer choice By Denis Langlois
22
BLOW THE COMPETITION AWAY Performance-boosting lenses By David Goldberg
FEATURES
25
CAO COLUMN : Sports-related eye injury discussions critical By Dr . Harry Bohnsack
26
GNARLY SHADES : From scrap skateboards to snazzy shades By Denis Langlois
28
EYES ON THE BALL : A conversation with Dr . Kevin Smithson By David Goldberg
32
NEXTGEN : Vo loves the unpredictability of optometry By David Goldberg
33
Creating a social media plan By Brynn Low , Marketing4ECPs
NEWS
36
Reasons to celebrate By Denis Langlois
DEPARTMENTS
5 Publisher ' s note
6 From the editor
8 Vision & Voice
10 Fresh Looks
31 EyeLevel
38 Glimpses
39 Classified / Calendar
40 LAST GLANCE : Out-hustle the competition By Denis Langlois
Under Armour UA Instinct
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> A look at the Canadian eyewear market
> Photochromic eyewear
OPTICAL PRISM | July 2021 3