Can Run in
Hosting events in your optical store or optometry
practice can be a great way to drive awareness and
interest in your business.
Events allow you to generate publicity and attract
customers you might not have had access to before,
thereby creating a stream of new clients.
Utilizing all marketing and media outlets available
to get the word out about your event will be the key
to its success.
34 Optical Prism | July 2019
By Trudi Charest, RO
Successful events always have a few things
in common, such as fun, exciting themes,
great marketing, lots of freebies or swag and a
substantial discount or offering that they can’t get
at other times in your business.
When you put on a well-organized event that has
something of real value to the customer, you are
going to build relationships, grow your brand
image and generate additional referrals and word-
of-mouth all at the same time.