Optical Prism July 2019 - Page 36

Special Feature 4 Events You Can Run in Your Office Hosting events in your optical store or optometry practice can be a great way to drive awareness and interest in your business. Events allow you to generate publicity and attract customers you might not have had access to before, thereby creating a stream of new clients. Utilizing all marketing and media outlets available to get the word out about your event will be the key to its success. 34 Optical Prism | July 2019 By Trudi Charest, RO Successful events always have a few things in common, such as fun, exciting themes, great marketing, lots of freebies or swag and a substantial discount or offering that they can’t get at other times in your business. When you put on a well-organized event that has something of real value to the customer, you are going to build relationships, grow your brand image and generate additional referrals and word- of-mouth all at the same time.