Optical Prism July 2019 - Page 32

Special Feature Transitions Signature GEN 8 lenses launching soon in Canada Elise Bioche, vice-president of global marketing for Transitions Optical, and Luc Nouvelot, global research & devel- opment director at Transitions Optical. By Denis Langlois Transitions Signature GEN 8 lenses are set to launch this fall in Canada. The next generation of Transitions Signature lenses are the result of more than five years of product research and development involving more than 100 people and will deliver the next frontier of performance. The new lenses were developed using breakthrough technology that combines a disruptive nanocomposite matrix and a new generation of ultra-agile photochromic dyes. This matrix creates free zones for improved dye mobility. Not only can the dyes move more freely, but it is also more stable and consistent in its performance. Transitions Signature GEN 8 lenses are faster in activation and fadeback and are even darker than previous generations. The lenses also block 100 per cent of ultraviolet light and help protect the eyes from harmful blue light indoors and out. 30 Optical Prism | July 2019 Recently, Optical Prism magazine spoke with Elise Bioche, vice-president of global marketing for Transitions Optical, and Luc Nouvelot, global research & development director at Transitions Optical, about the science and R&D behind the new lenses. OP: First off, what sets these new lenses apart from other generations of Transitions lenses? Elise Bioche: For the photochromic wearers, the people that are already wearing Transitions lenses, one of the improvements they can expect is on the fadeback speed. Today, the fadeback is about four minutes, so the time it takes to come back inside and remove my coat. What’s mindblowing about this new generation is that usually when you improve on one dimension, you lose on the other. But here, actually, you improve on the fadeback quite dramatically, without losing on anything and in fact improving on darkness and improving on the activation speed.