glimpses
Crizal Prevencia by Essilor Voted Eyecare Product of the Year
W
ithin the framework of the Product of
Canadian winners were chosen. The one thing they all
the Year Canada program from Rogers
have in common? Innovation!
Publishing Limited, Crizal Prevencia was
voted Product of the Year in the eyecare category.
“According to our research, innovation is an important
Crizal Prevencia: Protect your patients’ eyes from harmful
light. Light plays an essential role in our everyday life. It is
fundamental for our vision and our overall well-being.
factor for Canadians in choosing products,” said Jennifer
But light can also be the cause of premature eye aging.
Litterick, Group Publisher, Marketing and Retail Group,
Harmful UV and Blue-violet light are present everywhere,
Rogers Media. “This year’s winners are not only innovative,
outdoors and indoors, and can cause long-term damage
they are convenient and easy to use. Consumers are faced
to our eyes and accelerate the onset of cataracts and
with so many choices when they shop, and the Product
AMD (age related macular degeneration). This is why
of the Year seal helps them make decisions and leads
your patients’ eyes need to be protected all day long, all
Product of the Year Canada in the eyecare category Crizal
year long. Crizal® Prevencia™ no-glare lenses by Essilor
Prevencia, like all products entered into Product of the
selectively filter out harmful UV and Blue-violet light
Year Canada™, was tested and reviewed by an expert
to prevent premature aging of your eyes, let essential
jury panel made up of product experts, academics and
visible light pass through to preserve overall well-being
media personalities who chose the finalists.
and provide optimal clarity of vision by eliminating glare,
The selected products were then presented to consumer
scratches, smudges, dust and water. All Crizal lenses
respondents and rated on four distinct variables: Product
provide complete UV protection, as confirmed by the Eye-
Satisfaction, Product Innovation, Product Appeal and
Sun Protection Factor (E-SPF™