glimpses
Leboeuf Joins Launch of Signature Graphite Green Lens
S
tarting June 10, eyecare professionals throughout
Laurence Leboeuf — Glamourous And Socially Conscious
Canada will be able to present Transitions®
Aware of the importance of maintaining good visual
Signature™ VII Graphite Green lenses to all their
health, Laurence Leboeuf has agreed to join the Canadian
customers.
An Iconic Tint
Eyecare professionals and their customers might recognize
the iconic green color of the lens, as it dates back to the
1950s when the color was applied to sunglasses worn by
U.S. Navy pilots.
“Our exclusive graphite green Transitions Signature
VII lenses allow wearers to see the world in a shade of
green that helps things look natural, and the iconic
color also brings a sense of style to eyeglass lenses,” said
Kristel Bordeleau-Tassile, Essilor Canada’s Transitions
Brand Manager. “Essilor is proud to partner with
Transitions Optical to launch the latest in photochromic
lens technology and bring back a popular lens color that
looks great and offers better vision in variable and bright
light conditions.”
campaign to launch Essilor’s Transitions® Signature™
Graphite Green lenses. She perfectly represents the target
market for these new corrective lenses: young, trendy
adults, always on the move and enjoying the glamorous
side of life.
Luxottica Closes Winnipeg Plant
T
he closure is expected to result in the loss of up
to 200 jobs, something provincial officials said
they were not expecting.
A statement provided by Communications Services
Manitoba on behalf of the provincial government said:
“The decision to close the Luxottica’s Winnipeg plant
appears to be part of a larger consolidation of its North
American manufacturing facilities. The company did
not approach the Province about keeping the Winnipeg
manufacturing facility open. The company has indicated
that is also reducing the staffing levels in the Cincinnati
Optical Village facility.”
In a statement provided to Optical Prism by Jane
Lehman, Head of Corporate Communications for North
America, the company noted the change was part of the
company’s regular review procedures.
The statement read: Luxottica’s commitment to
providing great customer experiences includes bringing
the newest lens manufacturing technologies to instore labs and operating innovative manufacturing
facilities. Luxottica regularly reviews in-store labs and
manufacturing facilities to drive efficiency and maximize
resources across its manufacturing network. As a result of
the most recent review, Luxottica has made the difficult
decision to close its Winnipeg manufacturing facility in
Canada on May 29, 2014. The Canadian production will
continue through our partner distribution facility in
Toronto, as well as US facilities. The Opticians Association
of Canada (OAC) said the shut down is a result of
globalization in the industry.
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