SOHO Kidz
SK2001 from
Optika Eyewear
Superflex Kids are Super Fun
The name says it all. Beverly
Suliteanu, Vice President of Product
Development for WestGroupe,
knows that children and parents alike
want fun, function and flexibility
in the eyewear they buy, so that the
children will want to wear it. She
has designed the Superflex Kids line
accordingly.
“We have always approached the
design of Superflex kids from both
the parent and child’s point of view,”
Suliteanu said, noting that acetate
frames in retro styles continue to be
popular with both audiences., offering
a laid-back yet sporty feel.
“We try and create fun, cool
eyewear that kids want to wear but
focus as much time on the quality, fit,
comfort and durability of the frame.”
Suliteanu says colour is the most
dominate trend.
“For the boys, blue
takes centre stage as a
core colour, alongside
of grey, black and
brown,” she said,
adding, “Accents
colours for boys
are what have
really changed this year. Bright
hues such as red, orange, white
and bright blues are being used as
secondary colours giving the styles
a sporty, fun look.”
Bold and vibrant is key for the
From top: Superflex Kids
SFK 129 and SFK 130
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girl’s selection. “Turquoise continues
to be a hot colour for girls, as well as
a myriad of rainbow bright colours
including pink, purple, and green. “
Optika celebrates Soho Kidz
Optika is launching a brand new
collection for children’s eyewear in
SOHO Kidz.
Richard Allan, Vice President of
Sales for Optika Eyewear says this
collection offers a quality selection
of eyewear that is affordable.
“Our SOHO Kids collection
definitely meets that requirement, by
offering a beautiful product at a very
competitive price,” Allan said, noting
the collection features super Y