Rene Gerber, Marketing Manager
of Eyewear at Bushnell Outdoor
Products Canada, knows education is
key when it comes to buying the right
protective sunglasses for young eyes.
So is choice.
“Today more than ever parents
are aware of the dangers and negative
impacts of the natural elements
and they want to protect their
children. But at the same time
they are also aware of the myriad of
products in the market and that it
is important to do your homework
before going out to shop for
something as important as sunglasses
to protect your child’s eyesight,”
Gerber said.
She points to two eyewear lines
that embrace practical protection and
outright playfulness: Cébé Junior
and Cébé’s XSF (Extra Small Fit).
“In this way Cébé’s XSF not
only appeals to the emotional side
of a parent, but also the logical and
rational side. The fact that Cébé
Junior and XSF is distributed through
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Centennial Optical, gives this brand
a lot of credibility, and parents are
more confident when purchasing
sunglasses at a store that specializes
in sunglasses.”
Noting that children’s sunglass
styles are mirroring adult trends,
she’s seeing everything from retro
looks and big frames for girls, to
wrap-around sports frames for
boys. But colour helps kids really
stand out. It also makes sunglasses
more likely to become a daily
accessory, which is important in sun
protection.
“We have a lot of new fun colours.
Thus in the Cébé Junior collection
you will find a myriad
of two-tone colours
in fun combinations
like pink and orange
for girls and blue and
green for boys,” Gerber
said.
She explains that XSF is new to
the Cébé line, specifically targeted
to the teen market.
Cébé Pitchous
55 Retrav