Vision & Voice
How can eyewear
provide a fresh
image for 2019
and what should
we keep an eye
out for?
“People no longer want to hide that they are wearing
glasses. Eyewear has become even more a part of one’s
personal identity and more options to express unique
style through frames and lens options will be something
we continue to see. Offering different coloured lenses
or a mirror finish, like Transitions style colours and
style mirrors, and finding the most stylish match with
frames will change the style game in 2019. Be on the
lookout for a strong focus on customization. Offering
more options for customizing eyewear – frames and
lenses – will be desirable among consumers that want
to personalize their eyewear.”
Patience Cook, director, North America Marketing,
Transitions Optical, Inc.
“This year, our optical collection is all about sensible
sizing to achieve the best comfort and fit for a child’s
face – and a mix of urban colours and unexpected
shapes and design details reflecting our love and
dedication to a modern mood in kid’s eyewear.”
Dr Julie Diem Le, director/ophthalmologist,
ZOOBUG LONDON.
8 OPTICAL PRISM January 2019
“From macro to micro, sizing runs the gamut this season.
Smaller-sized frames are a nod to the 1990s rave revival and
paying homage to the iconic film The Matrix. Extreme XL
sizing also continues to trend. Inspiration derives primarily
from archival vintage styling from the 1960s-1970s. Expect
to see a wide range of creations for all. From sleek, modern,
architectural details for the minimalist to the heavily embel-
lished, bejeweled and opulent elements for the maximalist.
Sport-centric themes also dominate channeling direction
from street style.”
Nikki Maglione, senior designer,
Zyloware Eyewear.
“2019 trends include lightweight frames in both metal and
plastic. Plastic frames are designed thinner and less bulky
offering a sleek look that is more comfortable for all-day
wear. Transparent acetate material with a hint of colour is
trending and also adds to the overall lightweight aesthetic
of the frame. Metal frames are becoming more important
in-fashion now, with a shift in the share of acetate to metal.
Metal frames are often more lightweight, thin and sleek
in design.”
Julie Allen, senior brand manager,
TURA, Inc.