Optical Prism January 2021 | Page 36

OPTICAL PRISM | GLIMPSES
LENSBOX COLLABORATES WITH ABB OPTICAL
Lensbox , an eye care technology company that provides a complete virtual healthcare and e-commerce platform , connecting doctors of optometry with patients , has announced a collaboration with ABB Optical Group Canada , a premier optical platform for products , services and business solutions , in order to extend subscription boxes and same-day delivery service to Independent Alliance clinics throughout Canada .
Angelo Trocchia , CEO of Safilo Group
SAFILO , PIERRE CARDIN ANNOUNCE AGREEMENT RENEWAL
Safilo and Pierre Cardin , the historic Parisian fashion house , have announced the renewal of the licensing agreement to design , manufacture and distribute prescription frames and sunglasses under the Pierre Cardin brand .
This renewal , which will now run until Dec . 31 , 2026 , demonstrates the strong professional collaboration between the two groups , whose partnership began with the presentation of the first Pierre Cardin branded collection in 1991 .
Angelo Trocchia , CEO of Safilo Group , commented : “ We are very pleased to continue this partnership , which has brought pride and success to both companies for many years . With this renewal we look forward to continuing our work together to build and further develop the Pierre Cardin brand in the eyewear segment . For Safilo , this brand remains an excellent fit within our portfolio thanks to its brand positioning , product styling and consumer target .”
“ We are thrilled to be working with a sophisticated , solution-minded organization like ABB Canada to solve logistical complexities and to empower professionals with attractive marketing and innovative campaigns ,” states Sanaz Bissonnette , CEO of Lensbox . “ Lensbox is ambitious to resolve practitioner and patient pain-points for an all-around better eyecare experience , while continuously promoting the key role doctors of optometry play in safeguarding patient eye health and fulfilling patient needs at every touchpoint in their online eyecare journey .”
Independent Alliance clinics enrolled in the Lensbox program will receive Lensbox services and marketing support to provide patients with telehealth solutions , quarterly subscription boxes , and same-day home delivery , enhancing patient experience and enabling new product discovery .
“ We are very excited to work together with Lensbox to provide Independent Alliance eye care professionals access to the largest consolidated inventory of soft contact lenses in the country and help them improve efficiencies , reduce costs and advance patient care ,” said ABB Optical Group Canada Country Manager Marc Tersigni . “ Single-source contact lens distribution is something that can benefit eye care practices by streamlining their daily operations , giving them the opportunity to better serve their patients and meet their vision care needs . We look forward to ensuring Lensbox ’ s success by creating value for them , for Independent Alliance eye care professionals and their patients . OP
36 OPTICAL PRISM | January 2021