OPTICAL PRISM | FEATURE
New Year , New Consumer
BY BRYNN LOW , MARKETING4ECPS
It ’ s a new year and 2021 ’ s consumer isn ’ t necessarily a familiar one .
The impact of COVID-19 is still being felt and it has likely changed how people shop forever .
The 2021 consumer is expecting many things , from telehealth to second-hand fashion and they expect it from all businesses , including their eye care provider .
Telehealth & Tele-Optometry
The rumblings of telehealth have been heard for years .
While telehealth is not a new concept , it ’ s expected to take on new significance in 2021 .
COVID-19 has caused many businesses to take advantage of remote work and conferencing technology and healthcare is no exception . The pandemic also created a situation where patients felt safer at home , even if they needed medical care .
COVID-19 really created the perfect storm for telehealth to take off even more than anticipated .
By 2025 , some are predicting that telehealth will grow to seven times what it is now . For optometry practices , it represents a great opportunity .
30 OPTICAL PRISM | January 2021