OPTICAL PRISM | ON THE COVER
DIGITAL CUSTOMIZATION
Plastic Plus is offering its most customizable lens yet with Free-Form Single Vision by IOT .
“ IOT is the leader in free-form technology worldwide and they ’ ve got excellent power algorithms and most importantly , the lenses simply just work ,” says Plastic Plus ’ s vice-president Jason Faibish .
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Every individual prescription has its own unique design .
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These free-form lenses are not only available with any AR coating , but also
use Digital Ray Path technology to produce the best vision possible , no matter the prescription .
Faibish says ECPs are seeing much higher patient retention with the freeform design .
“ Patients are seeing better because they are getting a personalized design for single vision as opposed to using a stock lens or just grinding a conventional lens ,” says Faibish . “ Every individual prescription has its own unique design .”
ARTIFICIAL INTELLIGENCE
Bollé is launching the most technologically advanced high-contrast lens in the marketplace with the introduction of Volt +, the industry ’ s first lens ever developed using artificial intelligence . “ We ’ ve set high standards to be the innovation and technology leader in the development and creation of sports performance eyewear and helmets ,” said Tove Fritzell , Bollé ’ s director of product & innovation Using AI , Bollé was able to evaluate 20 million different lens formula combinations to settle on an incomparable colour experience and put together the perfect blend of pigments for the transition curve .
THE GREAT GEN8
New Transitions Signature GEN 8 lenses deliver a new frontier of performance to offer one of the best photochromics lenses available .
“ Consumers want high overall performance . UV and blue light protection , responsiveness , darkness , full indoor clarity and long-lasting quality are all priorities ,” says Arnaud Rajchenbach , marketing manager at Transitions .
Additionally , Transitions XTRActive Polarized lenses will begin rolling out in Canada and the U . S . in the first quarter of this year . The product will expand the Transitions XTRActive product line with the additional benefit of polarization .
The unique polarization technology reduces glare outdoors , providing sharper vision , a larger field of view and bright , vivid colours .
OPTICAL PRISM | January 2021 27