Optical Prism January 2019 - Page 32

Marketing your eye care business in 2019 By Trudi Charest, RO As 2019 kicks off, it is always a good idea to start the planning for what you will do to market your business this year. Marketing, especially digital marketing, is changing so fast that the average business owner or manager is struggling to keep up with what are the latest trends and technology. What’s new, what’s cool and of course…what’s trending! 30 OPTICAL PRISM January 2019