Cate Blanchett
The new face of COS
Optical Prism interviewed Canadian Optical Supply president Robert Hochstadeter
about their latest offering from Silhouette TITAN MINIMAL ART featuring new
spokesperson Cate Blanchett
1. Why is COS excited to be carrying this line
of eyewear?
COS was the first company in Canada to embrace
this new vision of eyewear. The partnership was a natural
fit as the two companies have always been interested in
only showcasing products that are at the height of fashion,
quality and technology.
A love of detail, a high level of craftsmanship, an
individual design style using the very best materials and
the latest technologies made Silhouette’s award-winning
team of in-house designers achieve the most lightweight
eyewear in the world and export it to 100 countries
worldwide.
But Silhouette’s revolution in the eyewear market
came in 1999, when they first introduced the TITAN
MINIMAL ART, an absolute eyewear innovation of 1.8
gram lightweight, without screws or hinges.
2. Why do you think Cate Blanchett is the right
spokesperson for this line?
Cate Blanchett is a perfect fit for this line because
simplicity and functionality are what Cate looks for in
design. And they are also part of Silhouette’s DNA. She
feels that there’s a purity and simplicity to great design that
keeps it timeless. This meeting of minds over minimalist
design is one of several reasons why Cate is the perfect
choice for Silhouette. She embodies so many of the
characteristics that Silhouette endeavour to capture in
their eyewear: elegance, sophistication and subtlety.
Moreover, Cate Blanchett joins a very large audience,
women as well as men, young people in their twenties as
well as retired people. She is already an icon, whether in the
film industry or perfume. Being associated to her is being
associated with her image of high-end brand. It is very valuing.
3. What sets it apart from other eyewear lines?
TITAN MINIMAL ART has been earning its iconic
status by remaining true to this philosophy since its launch
in 1999.
Super lightweight titanium is the space-age material
behind this legendary lightness and flexibility. The tapered,
hypoallergenic - and now longer - temple ends are made
using two-component SPX+ fusion technology so they feel
smooth to the touch but grip effortlessly during activity.
The lens shape can be customi