Optical Prism February 2022 | Page 2

DIGITAL FEBRUARY 2022 | NO 23
PUBLISHER Suzanne Lacorte 416-999-4757 slacorte @ opticalprism . ca
ON THE COVER
18 Embracing diversity By Denis Langlois
ASSOCIATE PUBLISHER Nick Samson 416-450-6425 nsamson @ opticalprism . ca
26 Eyewear for diverse face types By David Goldberg

BEST XTRA DARKNESS & BEST XTRA LIGHT

PROTECTION 1

Specially designed to help protect from very intense bright lights
The darkest photochromic lens in hot temperatures 2
The darkest in the car 3
Best blue light protection indoors 4 from screens , digital devices and LED lights
SCAN THE QR CODE TO LEARN MORE AND GET FREE RESOURCES AND WHITE PAPER AVAILABLE NOW . OR VISIT US AT TRANSITIONS . COM / EN-CANADAPRO / XTRACTIVE-NEW-GEN /
1 . The darkest in hot temperatures , in the car and offering the best overall blue light protection across light situations among clear to extra dark photochromic lenses . 2 . Clear to extra dark photochromic category . Polycarbonate and 1.5 brown lenses tested at 35 ° C achieving < 18 % T using Transitions Optical ’ s standard testing method . 3 . Clear to extra dark photochromic category . Polycarbonate and 1.5 brown lenses tested at 23 ° C behind the windshield achieving between 18 % T and 43 % T . 4 . Protection from harmful blue light ( 380nm-460nm ) at 23 ° C among polycarbonate and 1.5 brown lenses in the clear to extra dark photochromic category .
Transitions and XTRActive are registered trademarks , and the Transitions logo and Transitions Light Intelligent Lenses are trademarks of Transitions Optical , Inc ., used under license by Transitions Optical Limited . © 2022 Transitions Optical Limited . Photochromic performance is influenced by temperature , UV exposure and lens material . Frames by ic ! berlin ® - Lenses Transitions XTRActive new generation Brown .
28 Shades of Pink & Red : Valentine ’ s Day synonymous with colours of love By Denis Langlois
30 Intuitive care in Calgary : Dr . Danielle Gordon runs purpose-driven clinic By David Goldberg
NEWS
40 Students of Vision scholarship winners announced
41 FYidoctors acquires BonLook
On the Cover :
The Kingston by Shades of Shades
IN OUR NEXT ISSUE OF OPTICAL PRISM
> Superstar women in eyewear > Eyewear key to Tiktoker ' s look

30
RED KENTE
FEATURES
8 FRESH LOOKS
16 SPOTLIGHT : Carolina Herrera
34 EYELEVEL
33 INFOCUS : The Specsavers Advantage
36 Visual merchandising : The messages you send By Nancy Dewald
38 Getting rid of a bad review By Kaia Pankhurst , Marketing4ECPs
www . opticalprism . ca
EDITOR Denis Langlois 519-379-1380 dlanglois @ opticalprism . ca
ASSISTANT EDITOR David Goldberg 416-254-7151 dgoldberg @ opticalprism . ca
SALES & ADVERTISING : Kathleen Irish 905-330-5024 kirish @ opticalprism . ca
ART DIRECTOR Suzanne Lacorte 416-999-4757 slacorte @ opticalprism . ca
DIGITAL CONTENT MANAGER Matt Standen mstanden @ opticalprism . ca
SOCIAL MEDIA STRATEGIST Laural Samson lsamson @ opticalprism . ca
Responsibility : Quince Communications is not responsible for the opinions or statements of its editors or contributors . All rights reserved . Reproduction of any article , photograph or artwork is strictly prohibited .