Optical Prism February 2020 | Page 8

EYE FOCUS | COVER STORY “The new monthly silicone hydrogel lens, which was specifically designed to address the lifestyle and vision needs of patients with both astigmatism and presbyopia, combines our unique 3-Zone Progres- sive multifocal design with the stability of its Opti- cAlign toric design,” he says. “It provides eye care professionals and their pa- tients an advanced contact lens technology that offers the convenience of same-day fitting during the initial lens exam.” The limited options that did exist, such as mono- vision with toric soft lenses, single-vision lenses combined with readers and custom order lenses, did not meet all patient needs for visual acuity and convenience. “Contact lens wearers applaud the comfort of the product with 9 out of 10 agreeing that Dailies Total1 are so comfortable, they forgot they had them on,” Alcon says. Dailies Total1 continue to be Alcon’s top-selling contact lenses. NEW FROM BAUSCH+LOMB An innovative new product from Bausch + Lomb will allow a whole new group of people to finally realize their dream of wearing contact lenses. In October, Bausch + Lomb Canada launched UL- TRA Multifocal for Astigmatism, which will help eye care professionals fill a large unmet need among patients who require a multifocal contact lens with correction for astigmatism. Matt Nowak, business director, Vision Care Busi- ness Unit at Bausch + Lomb Canada explains how these contact lenses are the first and only multifocal toric lenses available as a standard offering in the eye care professional’s fit set. 8 EYE FOCUS February Digital 2020 “There has been significant interest from Canadian eye care professionals regarding this innovative new product since we first went to market,” says Nowak, “... and so far the feedback has been extremely positive.” LOOKING AHEAD Optical Prism also enquired about what new and emerging technologies we might see launched later this year as well as what exciting advancements might be in store over this new decade and beyond. CooperVision’s Alexandra Donkin says people’s current lifestyles are challenging everyone to think outside the lens case. “People are using their eyes today in ways they never have,” she says. “We’re spending more time indoors and gazing at more detailed things, placed closer to our eyes, more than ever before. And of course digital screens are outputting and reflecting back different kinds of light and stimuli. “At CooperVision, advancements such as our Aqua- form Technology and Biofinity Energys with Digital Zone Optics lenses have been part of the journey in recognizing how contact lenses and ECPs should help address changing habits. We’re enthusiastic about con- tinuing on that path—there’s so much on the horizon!”