Optical Prism February 2020 | Page 6

EYE FOCUS | COVER STORY “Most eye care professionals agree that a fresh pair of lenses everyday is healthier and more convenient for patients.” The use of silicone hydrogel in CooperVision’s fam- ily of clariti 1-day lenses means that more people can experience the benefits of dailies. The comfort level is going up, while the cost is going down. “With clariti 1-day, we offer UV protection, includ- ing sphere, toric and multifocal,” says Donkin. “As a result, eye care professionals have access to a design for most of their patients in a high-oxygen 1-day lens at an affordable price point.” CooperVision says that the clariti family of lenses allow 100 per cent corneal oxygen consumption and actually provides more than the recommended amount of oxygen across the entire lens surface to help maintain ocular health. Acuvue OASYS with Transitions contact lenses Besides handling varied light environments with ease, patients have also reported sharper and more comfortable vision at a computer screen. Dr. Buch is very pleased with the feedback so far. “Eye care professionals tell us that these lenses al- low them to ‘wow’ their patients and it’s a real bonus for their clinic to stay on the cutting edge of contact lens fitting.” DAILIES IN DEMAND At CooperVision, demand for daily contact lenses is growing, according to country manager Alexandra Donkin. “Most eye care professionals agree that a fresh pair of lenses everyday is healthier and more convenient for patients,” she says. 6 EYE FOCUS February Digital 2020 ALCON DAILIES Alcon’s Dailies Total1 contact lenses, meanwhile, combine two unique technologies that deliver out- standing comfort and visual performance, accord- ing to head of vision care Chris Van Dyk. “The breakthrough design places nearly 100 per cent of water at the outermost surface, providing a gentle cushion of moisture where the eyes need it most, providing outstanding breathability for healthy looking eyes,” says Van Dyk. “The SmarTears Technology involves the release of an ingredient found naturally in tears to help stabi- lize the lipid layer of the tear film.” Eye care professionals know that many patients struggle with lens discomfort, which can lead to patients abandoning a product altogether. But hav- ing a comfortable lens that is easy to fit helps them support their patients.