EYE FOCUS | COVER STORY
CONTACT LENS
MARKET BOOMING
By David Goldberg
More than 46 million North Americans wear contact
lenses to correct their vision, an increase of about
500,000 people from just one year ago, according to
The Vision Council.
Product innovation, new features and lower prices
each play a role in increasing demand.
Optical Prism recently spoke to North America’s
contact lens leaders to find out what exciting tech-
nologies are available now. Plus, industry insiders
tell us what the future holds for contact lens wearers
and the eye care professionals who prescribe them.
WHAT’S NEW
When TIME Magazine heralds your product as one
of the greatest inventions of the year, you know you
have something special.
4 EYE FOCUS February Digital 2020
That was the case for Acuvue OASYS with Transi-
tions contact lenses.
Dr. John Buch at Johnson & Johnson Vision was a
key player in getting this lens to market and explains
why it’s so revolutionary.
“It balances the amount of indoor and outdoor light
entering the eye, helping the wearer adapt to differ-
ent types of light throughout the day and night,” he
says. “It’s also the first and only commercially avail-
able contact lens that provides 100 per cent protec-
tion against UVB rays and it has the highest level of
UV protection in a contact lens.”
A decade’s worth of research and development,
analyzing 1,000 patients, went into producing the
Acuvue OASYS with Transitions lenses, which can
finally deliver a comfort factor some contact lens
wearers have been looking for their entire lives.